Join usDestination Goulburn Valley is an independent voice for our region’s visitor economy.
We’re real people you can connect with to find support, knowledge, resources and advocacy to help you to not just grow – but prosper.
Our region is too special not to be shared, and strengthening our visitor economy makes it more vibrant for all.
What We Do Marketing & Storytelling
Destination Goulburn Valley is an independent, partner-led organisation championing the region through storytelling, marketing and collaboration. We work alongside local businesses, industry, local and state government, and Visit Victoria to elevate the Goulburn Valley as a place to visit, stay and experience.
Ours is a region shaped by its people as much as its landscape. From orchards and vineyards to makers, chefs and country pubs, the Goulburn Valley is built on hard work, generosity and a deep connection to land and community. It’s where long lunches follow early harvests, where rivers wind through historic towns, and where every stop along the road offers something worth discovering.
Through campaigns, partnerships and content, we bring these stories to life, creating clear and compelling reasons to visit while supporting the businesses that make the region what it is.
Supporting IndustryBuilding a Stronger Visitor Economy
Destination Goulburn Valley supports and strengthens the region’s tourism industry through connection, capability and collaboration. As an independent, partner-led organisation, we work alongside local businesses, industry and government to elevate the quality, visibility and sustainability of the visitor experience.
We support our partners through practical and relevant opportunities. This includes workshops, one-on-one support, campaign participation and access to tools that help businesses grow their presence and connect with new audiences. Whether refining your story, strengthening your digital footprint or navigating tourism opportunities, our approach is grounded and achievable. Through regular updates, industry briefings and shared conversations, we create space for knowledge sharing, collaboration and alignment. As a not-for-profit, our work is made possible through partnership, contributing to a collective effort that supports both businesses and the visitor economy.
-
A core focus of Destination Goulburn Valley is to support the development of experiences that give people a reason to visit, stay longer and return.
We work alongside industry, local government and regional stakeholders to identify opportunities, strengthen existing offerings, and bring new ideas to life. This might look like supporting new tourism products, connecting businesses to broader campaigns, or helping shape experiences that reflect the strengths of the region.
-
Our work extends into seasonal activations that respond to the rhythm of the region, from harvest and vintage through to events, makers markets and community-led moments that invite visitation while supporting local pride and participation.
These activations create timely reasons to visit and ensure the region remains visible, relevant and connected throughout the year.
-
Beyond experience development, we play a broader advocacy role, championing the importance of tourism as part of a healthy, thriving regional economy.
This includes supporting community wellbeing, encouraging collaboration, and ensuring the stories of our producers, makers and businesses are represented with care and authenticity.
-
Our approach is grounded in what makes the Goulburn Valley distinct. From agriculture and food production to arts, culture and heritage, we support experiences that reflect the depth of the region’s identity and its connection to land, history and community.
Through collaboration and long-term thinking, we contribute to a visitor economy that is not only growing, but resilient and reflective of the people and stories that define the region.
Join the DGV movement
No matter where you are on the journey, we're here for our destination.
Own your own little piece of the GV.
Destination Goulburn Valley engaged photographer Bec Haycraft to capture the beauty of the Goulburn Valley. A collection of these beautiful images is now being made available to the public for purchase. McKellar’s Picture Framing and Wall Art are very pleased to partner with Destination Goulburn Valley, with all proceeds being used to further promote the region and grow our visitor economy. Customised print sizes are available, speak to McKellar’s to discuss. Follow the link below to purchase and for more information.
Partnership Packages
Join the movement
We believe an effective visitor economy ecosystem takes partnership.
Our promise
-
We will advocate for the region and our partners to be recognised as a leading visitor destination
-
We will collaborate and engage with our partners, stakeholders, and community to deliver on initiatives that enhance regional growth, prosperity, and sustainability
-
We will promote our region as a visitor destination that will drive the visitor economy by leveraging the unique attributes of business, activities, and people of the region
-
We will focus on growing and promoting products and experiences that will grow target markets
-
We will continue to build a strong governance framework aligned with other Visitor Economy Partnership models
